The beauty of using social media as a church is that every member of the community is already empowered to spread the word naturally, online and offline, through our various networks of relationships. Facebook, Twitter, Snapchat, Instagram, and other tools are merely making that task easier. So our challenge is simple: Just be you. Just love people the way you already do, and as you do, share your faith.
Your members will be way better at marketing than you, as a church leader. No matter how well you are doing, there is bound to be a 16 year-old who has twenty times more instagram followers than you.
Empower your members to share your message.
Here are seven ways you can help your congregation build relationships and share the gospel.
1. Like your church on Facebook, follow us on Twitter and Instagram. You cannot interact with our story if you don’t even follow them!
2. “Check in” on Facebook every time you’re at church, or an event we’re hosting. More of your friends will see this than most of the other things you’re posting.
3. Click “like” on posts you see on Facebook by your church, which helps our content spread further to be seen by others. Facebook’s algorithm shows people what it thinks is most “relevant,” and it makes that determination partly based on the number of likes, comments, and shares a post has received.
4. Write a review of your church on Facebook and give them five stars! It helps us come up in search results for churches in the area and it’s a brief, simple way to share a piece of your experience with others.
5. Take photos and videos at church and church-related events, then post them to Instagram, Twitter, Facebook, etc.! Use your church’s hashtag or email them to a leader so the church can see them!
6. Post, as a tweet or Facebook status update, a short quote from a sermon, or a lyric from a song we’re singing, and put their hashtag on your post.
7. Invite people to church events using your social networks.
Nothing helps churches grow quite like mobilized members.
Use these tips when communicating with your audience to help mobilize them to tell their friends and followers about your church.
This has been adapted from a post that originally appeared on Grace Hill’s Church.