I firmly believe that Facebook Live is the absolute best tool for pastors and church leaders right now.
In testing, we have seen more engagement, views, and reach on facebook live than any other medium.
A great guide to Facebook Live is from Mari Smith, “Facebook Live: What Marketers Need to Know.” This is a great place to start from the basics if you don’t already know how to use the feature.
Facebook Live isn’t just for the individual, business or marketing world. The church can benefit greatly by using Facebook Live each week to let others experience and explore the church through your eyes.
One of the most important things to do before hitting “Go Live” is to describe your live video. Tell those watching what you are talking about during the time you have. The more practical, compelling and relevant the title, the greater the response.
Once you start the broadcast, be interactive. Just like anything else on Facebook, engagement and interaction is key. Welcome and thank them for watching and joining in. Invite them to share the broadcast and then be lively, on Facebook Live.
Here are just a few ideas to get you started.
Seven Ways You Can Use Facebook Live in Your Ministry This Week
Event Highlight—Go Live and highlight an event. This could be a block party, youth camp, movie night, baptism, special dinner, concert, etc. Create excitement and connection by sharing a few testimonies during the event from participants. Invite others by sharing detailed information about when and where the event is taking place.
Behind-the-Scenes—Not everyone is privy to what happens behind the scenes at your church or ministry. Use the Facebook Live feature to provide some behind-the-scene footage and give people a glimpse of what happens before worship, during set-up, weekly staff meeting prep, daily happenings in the church, etc.
Message Follow-Up—Share with others you will be doing a Message Follow-Up Facebook Live Chat later that week. Encourage people to ask questions that you will answer in the follow-up. You can also use the Message Follow-Up for additional information that did not get included in the Sunday Message.
Announcements—Use Facebook Live to create a special live announcement of an upcoming event, exciting news, on the spot information or weekly items others need to know about. The great thing about Facebook Live is it is saved on your news feed as a regular video post. Therefore if you need to highlight an announcement later in the week you can refer back to the earlier video.
Daily Devotion—Walk people through a five-to-10-minute devotion from scripture, story, insight, etc. Early in the morning can catch people before they begin their day. Lunch-time can offer a mid-day refresher. Later in the evening can help close out the day.
Book Review—Is there a book that you are currently reading that could benefit others in your ministry? Share a quick review of the book and some of the main points with others. Or maybe your weekly messages are geared around a specific book. Share the book and some insights you have had for the service coming up.
Sunday Preview—As you get ready for Sunday, offer a few insights as to what is coming up! Doing a Service Preview via Facebook Live can help create excitement for the upcoming service. This is a also a great opportunity to explain a few details about the service, as well as inviting others to pray for those coming on the weekend.
There are many more ways to use Facebook Live in ministry—we have only hit a few here.
This article originally appeared here.
Pastor within the United Methodist Church. Recently received my Doctor of Ministry degree in Digital/Social Media and it’s use within the church’s communication/evangelism efforts. I seek to help churches and other organizations tell their story and expand their digital footprint.