3 Church Website Tips: Gaining Clear Direction

Your Online Presence Matters

Since the creation of computer networks, the internet has continued to become more and more prominent in our everyday lives. Information is spreading more quickly online than ever before. A video can make a content creator famous overnight. A meme can become a viral sensation in less time than imaginable. With such a wide reach and potential for impact, everyone feels the pressure to have an online presence – even the church. Using the internet to spread the word about Christ, your church, and your events could have a huge impact.

So how are you reaching your community online?
What does your online presence show people about who God is and who you are as a church?

A few years back, I sat next to someone I had never met before at church. She spoke about how she wanted to start an art business, creating trinkets and paintings that would glorify our Creator. I happened to be studying web development in college, so we became a team. I built her website and assisted her
in marketing and social media. Through these efforts, she had the ability to spread the word, not only about her business but also about our creator.

My friend had a good idea of what she wanted to see for her website, but not a clear picture. Through this experience, I learned a few lessons that can be applied to church websites. The main takeaway is that a mission statement is key for the direction of a website and what it will showcase to your site visitors. This brings us to three crucial church website tips.

3 Church Website Tips
Develop a Clear Mission Statement

There is one major stumbling block when starting, or continuing to maintain, a functional
website – an unclear mission. Without an effective mission statement, people will have a hard time understanding who you are and what you stand for. If you aren’t filtering everything on your site through the lens of your greater mission, it’s likely that your website development ideas will be cloudy, which can cause directional issues along the way. If you need inspiration for developing your own vision and mission statements, check out this blog.

Base Your Mission Statement on Scripture

Developing a relevant mission statement can be done by going to scripture. If you’re like me, sometimes it takes some examples for inspiration to get the ball rolling. Thankfully for churches, there are a plethora of examples of mission statements in the Bible. For instance, the conversation between Jesus and Nicodemus in the third chapter of John has remarkable statements about the kingdom of God and why Jesus came to the earth. Thus, this section alone would be a great start in forming a mission statement for your church.

Include Deep Meaning that will Drive the Mission

There are many websites out there. Not all of them have meaning that will move people to take action. Make sure your website and mission statement use meaningful language that conveys your heart for God and your community. Having a meaningful mission statement encourages outstanding impact. The direction a mission statement provides paints a clear picture of how people can relate to and fit in with your community. That clarity will remove unknowns from your website development process and move your website from being informational to transformational.